Applying the 3Cs of Hotel Crisis Management – Concern, Control & Commitment

Best hotel crisis management practices

Although the cumulative impact of COVID-19 has already set in motion a profound shift in hotel business strategy, some fundamental goals will not change. As a hospitality professional, you understand the importance of protecting your business and continuing to cultivate the potential for success.

Before we dive in, be sure to visit our ultimate guide to elevating guest satisfaction full of tips, insights and data points on how to improve your hotel service and ensure optimal guest satisfaction.

Maximizing the value and health of your hotel’s infrastructure will be essential in facilitating any short and long-term planning. In protecting your building assets, formulate a crisis plan – a set of guidelines used to prepare a business for an emergency or unexpected event – to zero-in on the best hotel crisis management practices for your current, ongoing, and future state of business.

Best hotel crisis management practices: Inform your guidelines with the 3Cs – concern, control, and commitment.

1. CONCERN (now)

History shows that building conditions can play a critical role in the spread of disease. But if buildings can make things worse, they can also make things better. During a time of crisis, it’s important to go beyond your hotel’s standard maintenance plan. By addressing immediate safety-related concerns, you can lessen the impact on your infrastructure, while reducing health risks to your hotel, staff, and guests.

2. CONTROL (ongoing)

Your hotel should begin to focus on performing more proactive maintenance to protect your assets and prepare to meet new pending requirements. Even with limited resources and minimal team operations, there are many tasks that require timely attention. After all, a strong guest experience can’t happen without clearly defined cleanliness, security, and operational procedures.

3. COMMITMENT (future)

On the path to recovery, resilience and adaptability are key to success. Navigating through disrupted workflows and staff shortages is hard enough without having to worry about documenting each task manually. Hotels that standardize and automate their maintenance will lower their operating costs and extend the life of their assets.

Fortunately, a service optimization tool can help your hotel to stay on track by automating preventative maintenance schedules, organizing essential inspections, implementing checklists, and dispatching proactive work orders in real-time. The data provided by this software is also particularly helpful during a downturn to minimize capital expenditures, while enterprise reporting can positively impact valuation during due diligence.

When communicating with guests, be sure to share the proactive and enhanced preventative maintenance measures your hotel is taking. Promoting healthy hygiene practices in light of COVID-19 will not only put your guests at ease and gain their trust, but likely become the number one most influential factor in the hotel booking cycle for the foreseeable future. We hope that these best hotel crisis management practices will help you in your current, ongoing, and future state of business.

In this new era of hospitality, the Amadeus Service Optimization suite of solutions—which enables hoteliers to manage housekeeping, cleanliness, maintenance, and other vital operational tasks with efficiency—are now accessible at special limited time pricing to support hospitality recovery. Click here to learn more.

For more hotel best practices, visit our dedicated Crisis Management Library full of educational content to help you manage the present and prepare for the future.